Aagimaak, meaning ash tree in Ojibwe, refers specifically to the white ash, a tree deeply woven into the fabric of Ojibwe culture and history.

For generations, the Ojibwe people relied on the white ash not only as a vital resource for making paddles, bows, snowshoes, baskets, and canoes, but also as a powerful symbol of adaptability and strength. The flexibility and durability of white ash wood made it essential for travel and daily life across the waterways and forests of Northwestern Ontario. Its presence supported traditional practices, fostered community cooperation in craftwork, and represented a living connection to the land and ancestors.

The white ash has played an enduring role in stories, ceremonies, and the survival of Ojibwe communities, embodying the resilience and ingenuity of our people throughout history.

Historically, Indigenous peoples were prohibited from publicly celebrating or broadcasting their heritage due to laws enacted by the Government of Canada. Times have changed, and at Aagimaak, we believe it is time for Indigenous communities to take ownership of their narrative.

Our mission is to create a space that showcases and celebrates Indigenous culture, heritage, and events across the country. Through our production company and dedicated film team, we aim to highlight Indigenous stories, amplify the voices of changemakers, and feature films curated for the enjoyment of the audience.